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Content personalization and contextualization

Go from data-centric to customer-centric.

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Transform your PIM into a personalized, contextualized product experience engine

Today’s customers expect more than being addressed by their first name in your emails. They expect you to know them and present relevant, compelling and timely products and promotions that emotionally connect with them.

Personalizing your buyer’s experience will make you stand out from the crowd and show that you understand their desires and needs. It not only increases revenue opportunities but improves brand loyalty and customer satisfaction.

Experience-driven commerce for the connected consumer

Drive personalized product experiences at every touchpoint along the customer journey, when you deliver rich, relevant and contextualized product content across your commerce landscape.

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Market products in context to needs & interests

Deliver rich and contextualized product content based on your customers’ purchase intent, relevancy, and individualized needs. Manage multi-level variants effortlessly with contextual data layers that adapt attributes by season, region, or preference. Inherited master values simplify customization, ensuring each product variant feels relevant and tailored for every context.

Showcase products based on channel and region

Go beyond traditional multichannel publishing and share rich product content based on a customer’s specific location or situation.

Drive product recommendations that resonate

Ensure your customers see the right products, on the right channel, at the right time using real-time product recommendations.