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Aetrex: Empowering growth through precise data management

How Aetrex streamlined operations and achieved 400% revenue growth.

Thousands of foot scanners worldwide and a growing presence on 13 eCommerce platforms: For Aetrex, managing complex product data manually led to inefficiencies and errors. With Contentserv, the innovative brand streamlined data management, accelerated time-to-market, and optimized its global eCommerce presence.

Growth

  • Platform scalability to seamlessly handle increased sales volume.
  • Rapid SKU and marketplace expansion.
  • Significant sales and revenue growth within a year.

Efficiency

  • Automated processes for reduced errors and more time saved.
  • Total control over product data across multiple channels.
  • Flexible data management and syndication to stay ahead in a highly competitive market.
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About Aetrex

Founded in 1946, Aetrex is a global leader in foot scanning technology, orthotics, and comfort footwear. Committed to helping consumers stay active and healthy, Aetrex believes that foot health begins with a comprehensive foot scan. Over the past two decades, the company has deployed more than 12,000 foot scanners worldwide, completing over 50 million scans 

Aetrex’s premium footwear and orthotics are uniquely designed using insights and scientific data gathered from these scans. Each product is crafted to deliver maximum comfort, superior support, and an improved fit. Their collection features Aetrex’s Signature Arch Support, which promotes alignment, reduces overpronation, and helps prevent common foot conditions. 

Headquartered in Teaneck, New Jersey, Aetrex also has offices in Israel, Dubai, and China. With a global presence, the company continues to advance foot health through innovative software, hardware, and unparalleled expertise in foot care.

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Facts and Figures

Have a look at a few key facts about Aetrex's business model.

Industry:

Technology, Footwear and Orthotics

Target market:

Worldwide.  Individuals experiencing foot pain, primarily women in their 40s and younger individuals in their 30s for orthotics.

Target customers:

B2C & B2B

Type of products:

Foot scanning technology, comfort footwear and insoles

Number of products:

24.000

Sales and marketing channels:

Website, online marketplaces, retail, planned expansion to social media platforms through Shoppingfeed.

Contentserv solution used:

PIM, DAM, and Shoppingfeed for product syndication.

Usage model:

SaaS

Operational inefficiencies and stifled growth

Aetrex faced significant hurdles in its eCommerce operations before adopting Contentserv’s PIM solution. The lack of standardized procedures for managing product information resulted in frequent data inconsistencies, which disrupted operations and led to delays. Errors were common due to the absence of data validation rules, requiring time-consuming manual corrections that drained resources and limited productivity.

Integration with Salesforce Commerce Cloud was a cumbersome, inefficient manual process, further slowing operations and increasing complexity. Marketing campaigns were equally challenging, as the limitations of Aetrex’s legacy PIM system made scheduling and executing complex initiatives nearly impossible.

As Aetrex expanded its reach into new sales channels, the company encountered additional challenges. The outdated system struggled to handle the growing demands for custom functionality, impeding innovation and limiting scalability. Without a modern solution, the company found it increasingly difficult to keep up with the competitive pace of the market.

  • Data challenges: Inconsistent data and manual corrections drained resources and disrupted productivity.
  • Integration issues: Manual Salesforce Commerce Cloud integration slowed operations and added complexity.
  • Scalability limits: Outdated PIM system hindered channel expansion and stifled innovation and competitiveness.
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"It’s been an essential part of our success. We’re no longer juggling multiple systems, and that’s allowed us to focus on what truly matters—growing our business and enhancing the customer experience"

Rui Kojima, Senior Director of eCommerce, Aetrex, Inc.
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Seamless growth and scalability

Aetrex aims to grow and expand its operations without experiencing any disruptions, even as it manages increasingly complex product data structures. With a strong marketplace presence on platforms like Amazon, Walmart, and Google—each with unique rules for product data presentation—the company needs a solution that simplifies compliance and supports its growth trajectory.

Key Goals

  • Effortless product data management: Handle intricate product data structures with ease while ensuring compliance across marketplaces to avoid fines or penalties.
  • Market responsiveness: Enable real-time adjustments to product listings to stay aligned with market trends and customer preferences.
  • Agility in data configuration: Quickly adapt product data classifications and configurations based on evolving market demands.

Solutions

  • Centralized PIM solution: Establish a single source of truth for all product data, ensuring consistency and accuracy across all channels.
  • Standardized data handling: Implement automated workflows for streamlined data entry, validation, and updates to maintain high-quality, compliant product data.
  • Efficient search functionality: Develop advanced search tools with filters and categorization to provide quick and easy access to detailed product information.
  • Automated promotional material production: Simplify the creation of marketing materials, significantly reducing time-to-market for promotions.
  • Direct web shop connection: Ensure daily synchronization of product data with e-commerce platforms for up-to-date and consistent information across all channels.
  • Foundation for future automation: Leverage AI-supported processes to enhance operational efficiency, streamline workflows, and maintain market leadership.
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Accelerated growth and market expansion

The integration of Contentserv and Shoppingfeed has enabled Aetrex to achieve accelerated growth and rapid market expansion.

From 2017 to 2024, Aetrex expanded from managing just a few SKUs and marketplaces to over 15,000 SKUs across 13 platforms. This transformation has driven a remarkable 250% increase in marketplace sales within a single year, highlighting the efficiency and scalability of the platform. Shoppingfeed has seamlessly handled this significant volume increase, ensuring smooth operations without disruptions.

Additionally, Aetrex has significantly reduced its time-to-market for marketplace expansions. For example, their recent expansion to eBay took less than two months, compared to the four to six months it would have previously required.

This newfound agility allows Aetrex to capitalize on new opportunities more quickly, while the enhanced operational efficiency provided by Contentserv and Shoppingfeed enables the company to adapt to market trends, manage large-scale product data effortlessly, and maintain a competitive edge in the fast-paced eCommerce landscape.

  • 400% revenue growth: Achieved through precise and timely product information delivery across multiple channels.
  • 78% faster promotion configuration: Streamlined processes drastically reduced setup time for promotions, allowing for more selling days.
  • Accelerated time-to-market: Optimized workflows significantly minimized delays in launching new products.
  • Enhanced operational efficiency: Automation replaced manual tasks, saving time, reducing errors, and boosting overall productivity.
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"A lot of providers don't have an integration to Salesforce Commerce Cloud, but Contentserv does. It made the decision easy for us knowing that you cater to both Salesforce and other platforms. It positions us for success now and in the future." 

Rui Kojima, Senior Director of eCommerce, Aetrex, Inc.

Why Contentserv?

  • Seamless integration: Contentserv’s PIM solution integrates effortlessly with Salesforce Commerce Cloud, meeting Aetrex’s demand for automated and streamlined data synchronization.
  • Data accuracy and consistency: Robust data validation rules ensure accurate and consistent product information across all channels, drastically reducing errors and minimizing the need for manual corrections.
  • Efficient campaign management: Contentserv empowers Aetrex to manage and schedule complex marketing campaigns with ease, offering the flexibility to adapt pricing and promotional strategies efficiently.
  • Scalable growth support: As Aetrex expands into new sales channels like Facebook and TikTok, Contentserv’s scalable PIM system provides reliable data management, enabling smooth and efficient entry into new markets.
  • Dedicated implementation support: Contentserv’s responsive and knowledgeable implementation team has ensured that Aetrex’s unique needs are met promptly, instilling confidence and reliability in the system.

Ready?
Here you grow.

Get in touch with one of our Contentserv experts to learn more about PIM, DAM, and Product Feed Management.

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