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Aetrex: Transforming foot comfort through precision data solutions

Advanced foot care innovations empowered by high-quality data.

Transforming foot comfort through precision data solutions aetrex-customer-story-featured

About Aetrex

Founded in 1946, Aetrex is a global leader in foot scanning technology, orthotics and comfort footwear. The company’s mission is to help consumers stay active and healthy on their feet, and they believe understanding someone’s feet all starts with a comprehensive foot scan. Over the past 20 years, Aetrex has placed over 12,000 foot scanners around the world that have performed more than 50 million scans. 

Aetrex’s unique, premium footwear and orthotic designs are based on learnings and scientific data from their foot scans to ensure maximum comfort, support, and a better overall fit. Their premium orthotics and footwear collection features Aetrex’s Signature Arch Support to provide alignment, minimize over-pronation, and help prevent common foot conditions. 

Headquartered in Teaneck, New Jersey, Aetrex also operates offices in Israel, Dubai, and China, promoting foot health globally through advanced software, hardware, and extensive foot health knowledge.

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Facts and Figures

Industry:

Technology, Footwear and Orthotics

Target market:

Worldwide.  Individuals experiencing foot pain, primarily women in their 40s and younger individuals in their 30s for orthotics.

Target customers:

B2C & B2B

Type of products:

Foot scanning technology, comfort footwear and insoles

Number of products:

24.000

Sales and marketing channels:

Website, online marketplaces, and retail, with planned expansion to social media platforms through Shoppingfeed.

Contentserv solution used:

PIM, DAM, and Shoppingfeed for product syndication.

Usage model:

SaaS

The challenge

Before implementing Contentserv, Aetrex faced significant challenges with its product information management. A lack of standardized procedures for managing product information resulted in data inconsistencies and operational inefficiencies. Moreover, the previous PIM system lacked data validation rules, leading to frequent errors, and requiring manual data manipulation. Integration with Salesforce Commerce Cloud was a cumbersome, manual process that was time-consuming and inefficient. In addition, scheduling complex marketing campaigns was nearly impossible due to the limitations of their legacy PIM system. As Aetrex expanded into new sales channels and required more custom functionality, its outdated system could not keep up, hindering its growth potential and ability to innovate.

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The situation

  • Lack of control over data: The previous PIM solution’s lack of data validation rules led to inconsistencies and the need for manual data manipulation.
  • Manual integration with Salesforce Commerce Cloud: Time-consuming manual data exports and imports were required, impacting the timeliness and accuracy of product updates across platforms.
  • Campaign management issues: Limitations in the PIM system made scheduling complex campaigns difficult, hindering the ability to execute targeted promotions and respond quickly to market demands.
  • Outgrowing the system: Aetrex's expansion into new sales channels and increasing need for advanced customization exposed significant limitations in its outdated PIM system.
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Objectives

  • Centralized PIM solution: Establish a single source of truth for all product data.
  • Standardized data handling: Implement automated workflows to streamline data entry, validation, and updates, ensuring high data quality.
  • Efficient search functionality: Develop advanced search capabilities with filters and categorization to facilitate access to detailed product information.
  • Automated promotional material production: Streamline the creation of marketing materials, reducing time-to-market for promotions.
  • Direct web shop connection: Ensure daily product data synchronization with ecommerce platforms
  • Foundation for future automation: Utilize AI-supported processes to enhance market leadership.

Why Contentserv?

  • Contentserv’s PIM solution seamlessly integrates with Salesforce Commerce Cloud, addressing Aetrex’s need for streamlined and automated data synchronization.
  • The robust data validation rules of Contentserv ensure consistent and accurate product information across all channels, significantly reducing errors and manual corrections.
  • Contentserv allows Aetrex to schedule and manage complex marketing campaigns with ease, providing the flexibility to adjust pricing and promotional strategies efficiently.
  • As Aetrex expands into new sales channels like Facebook and TikTok, Contentserv’s scalable PIM system supports this growth, enabling smooth entry into new markets with reliable data management.
  • The dedicated support from Contentserv’s implementation team has ensured that Aetrex’s unique requirements are met promptly, fostering confidence and reliability in the new system.

"Many providers don't integrate with Salesforce Commerce Cloud, but Contentserv does. Knowing they support several eCommerce platforms and marketplaces they give us the flexibility to change our tech stack without disrupting our data foundation, positioning us for success now and in the future."

Rui Kojima, Senior Director of E-commerce, Aetrex Worldwide, Inc.

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