Aetrex: Transforming foot comfort through precision data solutions

Before implementing Contentserv, Aetrex faced significant challenges with its product information management. A lack of standardized procedures for managing product information resulted in data inconsistencies and operational inefficiencies. Moreover, the previous PIM system lacked data validation rules, leading to frequent errors, and requiring manual data manipulation. Integration with Salesforce Commerce Cloud was a cumbersome, manual process that was time-consuming and inefficient. In addition, scheduling complex marketing campaigns was nearly impossible due to the limitations of their legacy PIM system. As Aetrex expanded into new sales channels and required more custom functionality, its outdated system could not keep up, hindering its growth potential and ability to innovate.

• Centralized PIM solution: Establish a single source of truth for all product data.
• Standardized data handling: Implement automated workflows to streamline data entry, validation, and updates, ensuring high data quality.
• Efficient search functionality: Develop advanced search capabilities with filters and categorization to facilitate access to detailed product information.
• Automated promotional material production: Streamline the creation of marketing materials, reducing time-to-market for promotions.
• Direct web shop connection: Ensure daily product data synchronization with ecommerce platforms
• Foundation for future automation: Utilize AI-supported processes to enhance market leadership.

• Contentserv’s PIM solution seamlessly integrates with Salesforce Commerce Cloud, addressing Aetrex’s need for streamlined and automated data synchronization.
• The robust data validation rules of Contentserv ensure consistent and accurate product information across all channels, significantly reducing errors and manual corrections.
• Contentserv allows Aetrex to schedule and manage complex marketing campaigns with ease, providing the flexibility to adjust pricing and promotional strategies efficiently.
• As Aetrex expands into new sales channels like Facebook and TikTok, Contentserv’s scalable PIM system supports this growth, enabling smooth entry into new markets with reliable data management.
• The dedicated support from Contentserv’s implementation team has ensured that Aetrex’s unique requirements are met promptly, fostering confidence and reliability in the new system.