COR centralizes product data to improve process efficiency 

This approach worked but was time-consuming and involved redundant processes. Instead of optimizing bit by bit on a small scale, the decision was finally made to completely reorganize and establish a uniform data source.  

The pandemic also contributed to a shift: It made the digital product experience more relevant and, as a result, team collaboration at COR increasingly migrated to the digital domain. With remote work being more prevalent, location-independent access to a cloud-based system also became a necessity. 

Initial situation

• Although basic product information is available centrally via the ERP, images and other information are often stored individually
• Data usually has to be compiled manually when a trading partner requires certain product information. This usually takes up an unnecessary amount of time 
• There are no clear guidelines for the creation of translations — which means that sometimes different translations are stored in the system for the same word 

Objectives

• Easy and quick access to price lists, images and all other product information via the cloud-based PIM/DAM solution 
• Efficient maintenance processes and improvement of data quality and consistency through the PIM/DAM system as a uniform data source with software-supported business rules
• Derivation of product information via standardized interfaces so that partners can work with the data directly in their systems
• Clearly structured approval processes in the creation of catalogs and other advertising materials thanks to overarching collaboration with agencies and other parties involved via the Contentserv system
• In the long term: developing a digital "knowledge repository " — for example, to access in advance exactly which spare parts or materials are needed when repairing older models
• In addition, COR also wants to be well prepared for digitalization as ecommerce becomes increasingly important in the future, even for high-priced premium furniture.