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Electrolux Group | Case study

Written by Contentserv | Sep 12, 2023 9:58:31 AM

About Electrolux Group

With its three core brands Electrolux, AEG, and Frigidaire, and around 60 million products sold each year, the Swedish company is one of the world's leading manufacturers of household appliances. Its portfolio includes large appliances such as stoves and ovens, refrigerators, and dishwashers, which can be found in numerous households. But the extensive product range also includes small devices such as vacuum cleaners, coffee makers, and irons. In addition to the official brands, the company also supplies appliances to IKEA under a private label.

The Electrolux Group is represented in around 120 countries and employs approximately 51,000 people. Group sales most recently (2022) amounted to the equivalent of about 12.07 billion euros.