Feiler takes off in eCommerce with high-quality data powered by PIM

© 2024 Ernst Feiler GmbH – BEN BÄR

With a clear and, above all, largely consistent product range, the effort required for efficient product data management at Feiler had always been kept within reasonable limits — and could be managed by the team using conventional methods such as an ERP system, Excel spreadsheets, and a media database. However, as the number of marketing channels grew and demands on data quality — a decisive competitive factor — increased, this approach began to reach its limits.

The strategic decision to expand the company's presence on the German market and launch a new online store highlighted the need for more streamlined, efficient, and technologically advanced product information management processes.

A central PIM system as a single source of truth was required to manage product and marketing information in one place, increase data quality, and distribute it to all relevant channels at lightning speed.

• Product data was traditionally managed in Excel spreadsheets, supplemented by an internal media database for images.
• The manual process was previously sufficient for entering new product information into the relatively small database and for occasional updates. However, new channels and massively increasing demands on data quality made automated process support unavoidable in the future.
• Finding and verifying specific product information, such as for new sales partner campaigns, often required manual searching and daily accuracy checks, which was time-consuming for the team.
• New product data was managed in Excel lists and then uploaded to the company's online store. Changes or corrections to the master data had to be entered manually.

© 2024 Ernst Feiler GmbH – FEILER Panthera Stay Wild

• During the search for suitable systems, Contentserv stood out with the exact features Feiler needed.
• The flexible scalability was a major advantage: start small with the features currently required and expand as demand grows.
• The team was highly impressed by the system’s usability. Employees can easily be trained and work efficiently with the new system in just a short time.
• The fully integrated DAM offers all necessary digital asset management features, so all requirements can be completely covered by Contentserv, without an additional tool.
• The numerous integration options and extensive experience across various industries make Contentserv the ideal partner for long-term successful business development in ecommerce.