Nussbaum expands customer reach with flexible PIM/DAM solution

As a leading manufacturer in the sanitary and heating sector in Switzerland, Nussbaum prioritizes continuous innovation and further development — both in internal processes and in the expansion of digital channels.

• The old PIM system, although maintaining accurate product data, proved inadequate to meet the growing technical demands and required excessive manual effort — especially for frequent updates and targeted extraction of product information.
• Critical data was often stored in continuous text, without fine-grained attribution, making it unusable by machines and hindering optimization efforts. To address this challenge and optimize product information, the entire product data cycle had to be redefined as part of the system upgrade.
• Until now, there was no centralized and standardized filing system for media data. This resulted in silo structures, with correspondingly high maintenance costs.
• Adjustments to the system previously required special IT expertise and were therefore only possible at great expense in terms of time and money.

• Establish PIM/DAM as a single source of truth for all critical product information and media data
• Streamline and expedite product data updates, especially for the online store
• Optimize workflows to significantly reduce costs for product data management
• Eliminate the need for internal servers and conserve IT resources
• Automate data exchange between PIM/DAM and all other company systems (ERP, PLM, etc.)

• Contentserv and the implementation partner SDZeCOM proved to be the ideal partners for the company's requirements during the evaluation process.
• Reference discussions with Contentserv customers provided further information and underpinned the positive impression.
• An initial test run of the PIM/DAM system completely convinced the project team, leading to a short decision process in favor of Contentserv.
• The integrated DAM system was a major plus for Nussbaum, as it eliminated the need for an additional purchase and ensured the team can rely on seamless coordinated processes.