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Nussbaum expands customer reach with flexible PIM/DAM solution

The Swiss market leader in plumbing and heating technology is optimizing its internal processes by implementing Contentserv.

Nussbaum expands customer reach with flexible PIM/DAM solution KV_00_BG_light_Ausschnitt

About R. Nussbaum AG

With over 120 years of history, the family-run company R. Nussbaum AG stands as a leading supplier of sanitary and heating systems in Switzerland and an undisputed market leader in the field of installation technology. The company’s diverse product range is primarily aimed at specialists and planners from the sanitary and heating industry who rely on its proven quality and comprehensive expertise for their projects.

Unlike many of its competitors, who mainly operate through retailers, Nussbaum focuses primarily on a direct customer approach. Through personalized services such as customer visits, training, a branch network with 17 locations across Switzerland, and its own online store, the company provides efficient support. B2B customers can place orders swiftly and often receive products on construction sites the next day.

The company currently employs around 500 dedicated employees and generates around 220 million Swiss francs in sales.

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Facts and figures

Have a look at a few key facts about R. Nussbaum AG

Sector:

Sanitary and heating technology

Annual sales:

220 million Swiss francs

Target market:

Switzerland; international via partnerships

Target customers:

B2B and B2C

Type of products:

Fittings, installation systems, appliances, tools, etc.

Number of products:

6,500

Number of digital assets:

approx. 50,000

Sales and marketing channels:

Branch network, online store, sales force, occasional trade

Contentserv solution used:

PIM/DAM

Usage model:

SaaS

Implementation partner:

SDZeCOM

The challenge

As a leading manufacturer in the sanitary and heating sector in Switzerland, Nussbaum prioritizes continuous innovation and further development — both in internal processes and in the expansion of digital channels.

Recognizing the far-reaching benefits of a PIM system since 2006, the company created solid structures in product information management. However, the customized on-demand software used at the time is now outdated and no longer meets modern requirements.

To address this, Nussbaum decided to adopt a modern, flexible and scalable SaaS-based PIM solution. This transition aims to optimize workflows and information flows, ensuring the company remains at the forefront of technology.

Nussbaum chose Contentserv's PIM/DAM solution for its extensive configuration options, integrated DAM functionality, and efficient cloud access. With this solution, Nussbaum can further refine its internal processes, reduce costs, and strengthen its position in a growing B2C market.

This strategic move allows Nussbaum to continue delivering its customers excellent products and services in the future.

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The situation

  • The old PIM system, although maintaining accurate product data, proved inadequate to meet the growing technical demands and required excessive manual effort — especially for frequent updates and targeted extraction of product information.
  • Critical data was often stored in continuous text, without fine-grained attribution, making it unusable by machines and hindering optimization efforts. To address this challenge and optimize product information, the entire product data cycle had to be redefined as part of the system upgrade.
  • Until now, there was no centralized and standardized filing system for media data. This resulted in silo structures, with correspondingly high maintenance costs.
  • Adjustments to the system previously required special IT expertise and were therefore only possible at great expense in terms of time and money.

Objectives

  • Establish PIM/DAM as a single source of truth for all critical product information and media data
  • Streamline and expedite product data updates, especially for the online store
  • Optimize workflows to significantly reduce costs for product data management
  • Eliminate the need for internal servers and conserve IT resources
  • Automate data exchange between PIM/DAM and all other company systems (ERP, PLM, etc.)

"After talking to three Contentserv customers in advance, we had a very positive impression of the PIM solution and the team behind it. This was also confirmed when we were finally able to test the software with our own data."

Why Contentserv?

  • Contentserv and the implementation partner SDZeCOM proved to be the ideal partners for the company's requirements during the evaluation process.
  • Reference discussions with Contentserv customers provided further information and underpinned the positive impression.
  • An initial test run of the PIM/DAM system completely convinced the project team, leading to a short decision process in favor of Contentserv.
  • The integrated DAM system was a major plus for Nussbaum, as it eliminated the need for an additional purchase and ensured the team can rely on seamless coordinated processes.

"The features fit our requirements, the system offers customizable configurations, and the integrated DAM is a big plus. The bottom line is simply a great price-performance ratio, especially as the SaaS solution means we can now also switch off our internal servers and take the pressure off our IT."

Dominic Gerber, Head of Digital Engineering at R. Nussbaum AG

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