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Ravensburger uses PIM for future-proof product marketing | Contentserv

Written by Contentserv | Jul 17, 2024 2:26:06 PM

About Ravensburger

Ravensburger, a globally renowned family-owned company, is best known for its extensive range of popular books, puzzles, and games for children, while also catering to adults with more sophisticated board games and puzzles. Founded in 1883 as a publishing house with a clear educational focus and the motto "learning by doing", Ravensburger has grown into a diversified book, games, and media enterprise. - Its growth has been fueled by the sale of millions of classic games and puzzles, alongside innovations and bestsellers such as the tiptoi reading pen, the GraviTrax marble run, and the Lorcana trading card game.

Headquartered in Germany’s Swabian region, the Ravensburger Group unites three well-known brands with different focuses on the international toy market: Ravensburger, recognizable by the blue triangle, embodies values of fun, education, and togetherness; the Swedish brand BRIO, known for its high-quality construction toys with a clear design, such as wooden trains; and the American brand Thinkfun, appreciated for its brain teasers and logic games. In 2023, the Ravensburger Group generated a total turnover of around 669 million euros with a dedicated workforce of over 2,400 employees.