The ROTHENBERGER Group is a leading international supplier of pipe tools and machines for sanitary, heating, refrigeration, air conditioning, gas, and environmental technology. A manufacturer in the field of pipe processing, ROTHENBERGER has a track record of more than 70 years of providing top quality and innovation worldwide. ROTHENBERGER tools offer professional users efficient solutions that meet the highest demands and cover any HVAC and refrigeration applications.
To maintain a lead in an increasingly digitalized market and create additional customer benefits, ROTHENBERGER decided to consolidate its existing software infrastructure and introduce a more efficient, scalable PIM solution.
The PIM implementation primarily aims at providing retail partners and users with comprehensive, up-to-date, and accurate product data, including classification standards, with a higher degree of automation. In the future, product information will be distributed across all contact points efficiently and completely in a media-neutral approach. This setup offers the best support for the purchasing process along the entire customer journey. Another goal in optimizing the processes for content creation and product maintenance was to increase operational efficiency.