RUKO improves data quality and saves valuable working time with PIM

This siloed form of data management resulted in unnecessarily complex coordination processes between the teams and was also very error- prone. In addition, the transfer of data between the various marketing channels was only possible to a limited extent - so that, for example, the 17 different language variants of the catalog for the online store were not all available. 

With the introduction of a PIM/DAM solution, the different channels will be connected to guarantee more efficient data maintenance, improve the quality of the product data and enable simple export in the desired format. Since the Rothenberger Group already had positive experiences with the Contentserv solution and Ruko also wanted to take advantage of synergy effects, the choice was easy.

The situation

• There is no central system that makes all product information available throughout the company. Instead, the previously siloed data storage guarantees redundant and sometimes error-prone maintenance processes
• The main channels, catalog and nextmart, sometimes differ greatly in the deepness of information - which is particularly noticeable when the content needs to be localized
• Each change related to product information (dimensions, etc.) has to be adjusted separately in different databases - with a correspondingly high manual workload
• Rejecting assets such as images in different formats has so far been done manually via Photoshop’s rather tedious batch processing

Objectives