Toynamics Europe GmbH is responsible for all distribution processes of the German-Swiss Hape Group in Europe. Hape is one of the largest toy brands in the world, which has become known primarily for educational and environmentally friendly toys. Other in-house brands include Käthe Kruse, Senger Naturwelt, Korko, Beleduc and Kruselings. But external brands such as the Canadian label Nebulous Stars and DinosArt, as well as a Dutch brand TIMIO and American brand Skip Hop are also marketed.
As the name suggests, Toynamics stands out due to its dynamic way of working. The company reacts quickly and effectively to changing situations and market requirements and thinks beyond established solution paths. Toynamics can support other brands thanks to its established structures — covering all levels of marketing, manufacturing and distribution. The introduction of a PIM system is another important step toward laying the foundation for future innovations and ensuring a customer-oriented approach.