Customer Stories | Contentserv

VERFORA: Three clicks to get the information you need

Written by Contentserv | Mar 28, 2023 6:23:26 AM

About VERFORA

VERFORA, the market-leading supplier of prescription-free medicines in Switzerland, is a key distributor for other manufacturers such as Procter & Gamble and has a portfolio of around 100 nationally very well-known brands such as Algifor and Merfen. More than 1,700 pharmaceuticals, health and beauty products are sold exclusively through specialist retailers, i.e., pharmacies, drugstores and therapy centres. VERFORA is characterized by a close network and relies on professional sales advice with practical training for sales partners. In this way, the company generates annual sales of more than 150 million Swiss francs.

Since 1997, VERFORA has been part of Galenica AG, which is Switzerland's largest pharmaceutical and logistics company with more than 7,000 employees and annual sales of 4 billion Swiss francs (2022). The Group has many subsidiaries, including the three Swiss pharmacy chains Amavita, Coop Vitality and Sun Store. It thus combines valuable key functions in pharmaceutical distribution and can optimally coordinate marketing processes.