Disruption has become the norm across industries as technologies advance and today’s consumers become more knowledgeable and demanding. Dubbed as “new customers”, the biggest consumer demographics to date, Generations Y and Z, have taken over with their mindsets and requirements.
One of their requirements is accurate, complete, consistent and relevant product information – anytime, anywhere and on any device in order to make better purchasing decisions.
On top of that, they’re expecting businesses to know them and provide them with personalized experiences – or else they take their business somewhere else.
How to meet their demands? Product Information Management can help!
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