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§ 1 Information on the collection of personal data

(1) Please find below information about collecting personal data when using our website. Personal data is all data related to you personally, e.g., name, address, email addresses, user behavior.

(2) The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (“GDPR”) is

Contentserv GmbH
Reutfeld 1
85296 Rohrbach/Ilm
Germany
Phone: +49 8442 9253-800
Telefax: +49 8442 2044
Email: info@contentserv.com

Represented by: Michael Kugler, Michael Mack

You can reach our data protection officer at:

Law firm Schenk Datenschutz Rechtsanwaltsgesellschaft mbH
Auf der Wies 18
87727 Babenhausen
Phone: +49 8333-926936-0
Fax: +49 8333-926936-1
Branch:
Nymphenburgerstr. 121
80636 München
Phone: +49 89-21543877
Email: Datenschutz@europajurist-schenk.com
Managing Director: Attorney Sabine Schenk

(3) When you contact us via email, a contact form, or a premium download, the data you provide (your email address, title, first and last name, and your company) will be stored by us to answer your questions or enable the download. We delete the data after the information is no longer necessary or restrict the processing if there are legal obligations for retaining data.

(4) If we wish to use contracted service providers for individual functions of our offer or use your data for advertising purposes, we will inform you below in detail about the respective processes. We also specify the fixed criteria for the storage period.

§ 2 Your rights

(1) You have the following rights against us concerning the personal data concerning you:

  • Right to information
  • Right to rectification or cancellation
  • Right to restrict processing
  • Right to object to the processing
  • Right to data portability

Please use the following form for the data adaptation: https://www.contentserv.com/en/righttobe/

(2) You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

§ 3 Collection of Personal Data When Visiting Our Website

(1) If you only use the website for information purposes, i.e., if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to guarantee stability and security (legal reference is Art. 6 (1)(f) GDPR):

  • IP address (anonymized if necessary)
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (Exact page)
  • Access status/HTTP status code
  • Amount of data transferred in each case
  • Website from which the request originates
  • Browser
  • Operating system and its interface
  • Language and version of the browser software

If you enter data in our forms provided for:

  • Demo request
  • contact us
  • Newsletter registration
  • Event registration
  • Blog registration
  • Download PDF / Watch video

the following data will be processed, depending on the input

  • Salutation
  • your name
  • Company name
  • e-mail address
  • Country
  • Job title
  • Phone number

(2) In addition to the data mentioned above, cookies are stored on your computer when you use our website. Cookies are small text files stored on your hard drive assigned to the browser you are using and through which certain information flows to the location that sets the cookie (here by us). Cookies cannot execute programs or transmit viruses to your computer. They serve to ensure that the internet offer is more user-friendly and effective overall.

(3) Use of cookies:

a) This website uses the following types of cookies, the scope and functionality of which are explained below:
  • Transient cookies (see b)
  • Persistent cookies (see c)

b) Transient cookies are automatically deleted when you close your browser. This includes session cookies in particular. They store a so-called session ID, which can be used to assign various requests from your browser to the shared session. This allows your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.

c) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.

d) You can configure your browser settings to suit your preferences and, for example, refuse to accept third-party cookies or any cookies. We would like to point out that you may not be able to use all the functions of this website.

e) We use cookies to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in again for each visit.

f) The Flash cookies used are not recorded by your browser but by your Flash plug-in. We also use HTML5 storage objects that are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiry date. If you do not want the Flash cookies to be processed, you must install an appropriate add-on, e.g., B. the Adobe Flash killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. We also recommend that you regularly delete your cookies and browser history manually.

§ 4 Further functions and offers on our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. For this purpose, you will generally have to provide further personal data, which we use to provide the respective service and to which the data mentioned above processing principles apply.

(2) We use external service providers to process your data to some extent. These have been carefully selected and commissioned by us; they are bound by our instructions and are checked regularly.

(3) We may also disclose your personal information to third parties when we offer promotions, sweepstakes, contracts, or similar services in conjunction with partners. You will receive further information on this when you enter your personal data or in the offer description below.

(4) If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the offer.

§ 5 Objection or withdrawal of consent to the processing of your data

(1) If you have given your consent to processing your data, you can revoke it at any time. Such a revocation influences the permissibility of processing your personal data after you have given it to us.

(2) Insofar as we base the processing of your personal data on a weighing of interests, you may object to the processing. This is the case if the processing is not necessary in particular for the fulfillment of a contract with you, which is represented by us in each case with the following description of the functions. In the event of such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the facts and either discontinue or adapt the data processing or point out our compelling reasons worthy of protection on the basis of which we will continue the processing.

(3) You can certainly object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us about your advertising objection using the following contact information:

Contentserv GmbH
Reutfeld 1
85296 Rohrbach/Ilm
Germany
Phone: +49 8442 9253-800
Telefax: +49 8442 2044
E-mail: info@contentserv.com
Represented by: Michael Kugler, Michael Mack

§ 6 Newsletter

(1) With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The goods and services advertised are specified in the declaration of consent.

(2) Your email address is the only mandatory information for sending the newsletter. The indication of further, separately marked data is voluntary and will be used to address you personally. After your confirmation, we save your email address for the purpose of sending you the newsletter. The legal reference is Art. 6 (1)(a) GDPR.

(3) You can withdraw your consent to the sending of the newsletter at any time and cancel the newsletter. You can declare it by clicking on the link provided in every newsletter email, using this form on the website: https://www.contentserv.com/en/unsubscribe/ by sending an email to info@contentserv.com with the subject “Newsletter” or by sending a message to the contact details given in the imprint.

(4) We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. For the evaluations, we link the data mentioned in § 3 and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID. With the data obtained in this way, we create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletters, which links your click, and infer your personal interests from this. We link this data to actions you take on our website. You may object to this tracking at any time by clicking on the separate link provided in each email or by informing us of another contact method. The information is stored as long as you have subscribed to the newsletter. After a logout, we store the data purely statistically.
Such tracking is also not possible if you have deactivated the display of images in your email program by default. In this case, the newsletter will not be displayed completely, and you may not be able to use all functions. If you display the images manually, the above tracking is performed.

(5) We use the so-called double opt-in procedure to subscribe to our newsletter. This means that after you have registered, we will send you an e-mail to the e-mail address you have provided in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration, your information will be blocked and automatically deleted after one month. We also store the IP addresses you use and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

§ 7 Use of Google Analytics 4

(1) This website uses Google Analytics 4, a web analytics service provided by Google Inc (‘Google’). Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to analyze your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.

(2) The IP address transmitted by your browser as part of Google Analytics 4 will not be merged with other Google data.

(3) You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

(4) According to the information provided by Google, the data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

(5) We use Google Analytics 4 to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the transfer of data from the EU to the USA, Google refers to the adequacy decisions: EU-US Trans-Atlantic Data for Privacy Framework: Google is certified under the Data Privacy Framework (DPF) for ‘non-HR-data’, which ensures an adequate level of data protection for the transfer of personal data to the USA. The list of certified companies as well as further information on the DPF, can be found here: https://www.dataprivacyframework.gov/

The legal basis for the use of Google Analytics 4 is Art. 6 (1)(a) GDPR. Google Analytics will not be used without your consent. You can revoke your consent at any time with effect for the future. To exercise your right of cancellation, deactivate this service in the cookie banner.

(6) Information from the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, terms of use: http://www.google.com/analytics/terms/de.html, overview of data protection: https://business.safety.google/intl/de/privacy, https://policies.google.com/technologies/partner-sites as well as the privacy policy: https://policies.google.com/privacy?hl=de&gl=de

We have concluded a DPA with Google.

(7) User IDs: As an extension to Google Analytics 4, User IDs can be used on this website for the purpose of analyzing your activities and conversions

Demographic characteristics: Google Analytics 4 uses the special function of demographic characteristics, which allows statements to be made about age, gender and interests for marketing purposes.

Google Signals: As an extension to Google Analytics 4, Google Signals can also be used for the purpose of cross-device reporting. Further information:
https://support.google.com/analytics/answer/7532985?hl=de

§ 8 Use of Google Tag Manager

(01) We use Google Tag Manager on our website to centrally organize the use of tags on the website via an interface. Other analysis tools can be managed and aligned via the Google Tag Manager. The Google Tag Manager itself does not store any personal data but passes it on to the respective analysis tools.

Your personal data will only be passed on with your consent in accordance with Art. 6 (1)(a) GDPR.

You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the cookie banner.

(2) Further information on the purpose and scope of data collection and its processing by Google Tag Manager can be found in the provider's privacy policy. There you will also find further information on your rights in this regard and setting options to protect your privacy: http://www.google.de/intl/de/policies/privacy. For the transfer of data from the EU to the USA, Google refers to the adequacy decisions: EU-US Trans-Atlantic Data Privacy Framework: Google is certified under the Data Privacy Framework (DPF) for ‘non-HR-data’, which, except for HR data, ensures an adequate level of data protection for the transfer of personal data to the USA. The list of certified companies as well as further information on the DPF can be found here: https://www.dataprivacyframework.gov

(3) We have concluded a DPA with the provider.

(4) You can find more information here:
https://business.safety.google/intl/de/privacy/
https://policies.google.com/privacy?hl=de&gl=de

§ 9 Use of Social Media Plug-Ins

(1) We are currently using the following social media plug-ins: Meta, Twitter, LinkedIn, XING. We use the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the providers of the plug-ins. You can recognize the provider of the plug-in by the mark on the box above its initial letter or the logo. We offer you the possibility to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you have called up the corresponding website of our online service. In addition, the data mentioned under § 3 of this declaration will be transmitted. In the case of Xing, the IP address is made anonymous immediately after collection, according to information provided by the respective providers in Germany. By activating the plug-in, your personal data is transferred to the respective plug-in provider and stored there (in the case of US providers in the USA). Since the plug-in provider collects data in particular via cookies, we recommend that you delete all cookies via your browser’s security settings before clicking on the grayed-out box.

(2) We have no influence on the collected data and data processing operations, nor are we aware of the full scope of data collection, the purposes of the processing, and the storage periods. Also, for the deletion of the collected data by the plug-in provider, no information is available to us.

(3) The plug-in provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or customizing its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display customized advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. We offer you the opportunity to interact with the social networks and other users via the plug-ins so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 (1)(f) GDPR.

(4) Data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider. If you click the activated button and, for example, link the page, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.

(5) Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers provided below. There you will also find further information on your rights in this regard and setting options to protect your privacy.

(6) Addresses of the respective plug-in providers and URL with their data protection notices:
Meta Platforms Ireland Limited (Facebook), Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1)(f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/

Facebook relies on the Data Privacy Framework (DPF) for the transfer of data from the EU to the USA. Meta is certified.

We have concluded a DPA with Meta.

X (Twitter): Social network; service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy Policy: https://twitter.com/de/privacy,(Settings) https://twitter.com/personalization. For the transfer of data from the EU to the USA, Twitter refers to the standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA. For the transfer of data from the EU to the USA, X refers to the Data Privacy Framework (DPF). X is certified.

We have concluded a DPA with X.

LinkedIn: Social network; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy:

https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. LinkedIn relies on the Data Privacy Framework (DPF) for the transfer of data from the EU to the USA. LinkedIn is certified.

We have concluded a DPA with LinkedIn.

XING: Social network; service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Privacy Policy: https://dev.xing.com/plugins/share_button/privacy_policy

§ 10 Provision of videos via Wistia

The videos integrated on this website are provided by Wistia, Inc. 120 Brookline Street, Cambridge, Massachusetts, 02139 USA, https://wistia.com. We have activated a special mode for this, Wistia's "Privacy Mode", which only collects fully anonymized data by disabling session tracking and anonymizing the IP addresses of the viewers. Further information on this can be found at https://wistia.com/support/account-and-billing/privacy-and-data-protection.

§ 11 Use of Google Ads

(1) We use the offer of the provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, to draw attention to our attractive offers with the help of advertising material (so-called Google Ads) on external websites. We can determine how successful the individual advertising measures are in relation to the advertising campaign data. In this way, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

(2) These adverts are delivered by Google via so-called ‘ad servers.’ For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the display of adverts or clicks by users, can be measured. If you access our website via a Google advert, Google AdWords will store a cookie on your PC. These cookies generally lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.

(3) These cookies enable Google to recognize your internet browser. If a user visits certain pages of an AdWords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each AdWords customer. Cookies can therefore not be tracked via the websites of AdWords customers. We ourselves collect and process no personal data in the aforementioned advertising measures. advertising measures. We only receive statistical analyses from Google. These analyses enable us to recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users on the basis of this information.

(4) Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and store it.

(5) The legal basis for the processing of your data is Art. 6(1)(a) GDPR. You can prevent participation in this tracking process in various ways:

a) by setting your browser software accordingly; in particular, the suppression of third-party cookies means that you will not receive any adverts from third-party providers;

b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain ‘www.googleadservices.com’, https://adssettings.google.de/, whereby this setting is deleted when you delete your cookies;

c) by deactivating the interest-based ads of the providers that are part of the ‘About Ads’ self-regulation campaign via the link https://optout.aboutads.info/ whereby this setting is deleted when you delete your cookies;

d) by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browsers via the link https://support.google.com/ads/answer/7395996. We would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

(6) Further information on data protection at Google can be found here:
https://business.safety.google/intl/de/privacy/
https://policies.google.com/privacy?hl=de&gl=de
https://policies.google.com/technologies/partner-sites

(7) We have concluded a DPA with Google.

For the transfer of data from the EU to the USA, Google refers to the adequacy decisions: EU-US Trans-Atlantic Data Privacy Framework: Google is certified under the Data Privacy Framework (DPF) for ‘non-HR-data’, which, except for HR data, ensures an adequate level of data protection for the transfer of personal data to the USA. The list of certified companies as well as further information on the DPF can be found here: https://www.dataprivacyframework.gov/

§ 12 Google Remarketing

(1) In addition to AdWords Conversion, we use the Google Remarketing application from the provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. This is a procedure with which we would like to address you again. This application allows our adverts to be displayed to you when you continue to use the internet after visiting our website. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your user behavior when you visit various websites. This enables Google to recognize your previous visit to our website. According to its own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used for remarketing.

(2) Further information on data protection at Google can be found here:
https://business.safety.google/intl/de/privacy/
https://policies.google.com/privacy?hl=de&gl=de
https://policies.google.com/technologies/partner-sites

(3) We have concluded a DPA with Google.

For data transfers from the EU to the USA, Google refers to the adequacy decisions: EU-US Trans-Atlantic Data Privacy Framework: Google is certified under the Data Privacy Framework (DPF) for ‘non-HR-data’, which, except for HR data, ensures an adequate level of data protection for the transfer of personal data to the USA. The list of certified companies as well as further information on the DPF can be found here: https://www.dataprivacyframework.gov/

(4) The legal basis is Art. 6 (1)(a) GDPR. You can revoke your consent at any time, with effect for the future, by deactivating this service in the cookie banner.

§ 13 Facebook Custom Audiences

(1) Furthermore, the website uses the remarketing function “Custom Audiences” of Facebook Inc. “(“Facebook”). This allows users of the site to view interest-based advertisements (“Facebook Ads”) when visiting the Facebook social network or other sites that also use the process. We pursue with it the interest to show you advertising which is of interest for you in order to make our website more interesting for you.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the extent and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge:
Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding website of our Internet presence or have clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered on Facebook or have not logged in, the provider may collect and store your IP address and other identifiers.

(3) The deactivation of the function “Facebook Custom Audiences” is possible for logged-in users under https://www.facebook.com/settings/?tab=ads#_.

(4) The legal basis for the processing of your data is Art. 6 (1)(f) GDPR.

Meta Platforms Ireland Limited (Facebook), Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 (1)(f) GDPR);

Website: https://www.facebook.com; Privacy Policy:
https://www.facebook.com/privacy/policy/

Facebook relies on the Data Privacy Framework (DPF) for the transfer of data from the EU to the USA. Meta is certified.

We have concluded a DPA with Meta.

§ 14 Use of Google Web Fonts

(1) External fonts, Google Fonts, are used on our website. Google Fonts is a service of Google Inc (“Google”). Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

If your browser does not support web fonts, a standard font will be displayed.

These web fonts are integrated by a server call, usually a Google server in the USA, where your data may be transmitted. With your consent, the server is informed that you have visited our website. The IP address of the browser of the end device of the visitor to this website is also stored by Google. The use of Google Fonts serves the uniform and appealing presentation of our online offer. The transfer of your personal data takes place with your consent in accordance with Art. 6 (1)(a) GDPR. You can revoke your consent at any time, with effect for the future, by deactivating this service via the cookie banner.

(2) You can find more information in Google's privacy policy, which you can access here: https://business.safety.google/intl/de/privacy/

(3) For the transfer of data from the EU to the USA, Google refers to the adequacy decisions: EU-US Trans-Atlantic Data Privacy Framework: Google is certified under the Data Privacy Framework (DPF) for ‘non-HR-data’, which, except for HR data, ensures an adequate level of data protection for the transfer of personal data to the USA. The list of certified companies as well as further information on the DPF can be found here: https://www.dataprivacyframework.gov/

§ 15 Balancing of interests

If, in the case of tracking software or plug-ins mentioned above, which do not meet the European data protection standards with regard to the lawful processing of Art. 6 GDPR contrary to their information, the following balance of interests is made as an alternative:

The processing of data shall be lawful if it is necessary to safeguard the legitimate interests of the controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail. The legitimate interests include legal, as well as actual, economic, or ideational interests.
The purpose of data processing is to find the website and analyze user behavior.
The tracking software and plug-ins used are suitable and necessary for achieving this purpose. They are reasonable for the user and do not jeopardize the level of data protection.

§ 16 Job offers

(1) We process the personal data which you have sent to us in the course of the application procedure in order to carry out the application procedure. The legal basis for processing your personal data is Art. 6 (1)(b) GDPR and Art. 88 (1) GDPR in conjunction with § 26 BDSG. According to this, personal data may be processed for the purposes of employment relationship, if it would be necessary to decide and establish an employment relationship.

In the event of a refusal, your data will be deleted after the legally compliant deadlines:

§ 17 Use of HubSpot

(1) On this website, we use the HubSpot service for various purposes, e.g. for hosting, the website and sending newsletters. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500 HubSpot is an integrated software solution that we use to cover various aspects of our online marketing. Our sign-up service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information and the content of our website is stored on the servers of our software partner HubSpot and may be transferred to the USA. It may be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this Privacy Policy. We use all information collected exclusively to optimize our marketing measures. For more information about HubSpot's privacy policy, please visit: https://legal.hubspot.com/privacy-policy.

Further information on cookies can be found at: https://knowledge.hubspot.com/.

(2) The legal basis for the processing is your consent pursuant to Art. 6 (1)(a) GDPR. If you do not want HubSpot to collect and process the aforementioned data, you can refuse your consent or withdraw it at any time with effect for the future. The personal data will be stored for as long as it is necessary to fulfil the purpose of processing. The data will be deleted as soon as it is no longer required to fulfil the purpose. Data may be transferred to the USA as part of processing via HubSpot. For data transfers from the EU to the USA, HubSpot refers to the standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA. For data transfers from the EU to the USA, HubSpot, Inc. refers to the adequacy decisions, provided that the recertification is successfully completed: EU-US Trans-Atlantic Data Privacy Framework: According to the Data Privacy Framework (DPF), the following status applies to the status of the privacy policy: Active - Re-certification under Review The list of certified companies as well as further information on the DPF can be found here: https://www.dataprivacyframework.gov/

(3) We have concluded a DPA with HubSpot.

§ 18 Use of Lead Forensics

(1) On our website the software tool Lead Forensics of Lead Forensics, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3 EN, UK, is active. This software works on the basis of reverse business IP tracking: Lead Forensics only collects the IP address when you visit our website and matches it with its own databases. Lead Forensics collects, processes, and stores data about companies and decision-makers; the data is specifically the following: First name, last name, email address, social profiles (LinkedIn), and business IP address, as well as company name, function, revenue, and business address. Once the data matching is done, the IP address is anonymized by Lead Forensics. After such data matching, we receive from Lead Forensics the information from their database that could be associated with the IP address in question. This helps us to learn who is interested in our products and services; it also gives us the opportunity to contact visitors to our website directly.

(2) For more information on Lead Forensics' terms of use and privacy policy, please visit
https://www.leadforensics.com/privacy-policy/
https://www.leadforensics.com/cookie-policy/

The legal basis is your consent in the cookie banner, Art. 6 (1)(a) GDPR. This consent can be revoked at any time. A revocation does not affect the lawfulness of the processing carried out based on the consent up to the revocation.

With regard to data transfer to the UK, an adequate level of protection is guaranteed by the EU's adequacy decision.

§ 19 Embedding of YouTube videos

(1) We have integrated YouTube videos into our online offering, which are stored on http://www.Youtube.de or http://www.YouTube.com and can be played directly from our website. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“YouTube”).

(2) By visiting our website, YouTube receives the information that you have accessed the corresponding subpage of our website.

The data is passed on regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want it to be associated with your YouTube profile, you must log out of YouTube before activating the button. YouTube saves your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles; to exercise this you must contact YouTube.

If our website contains a plugin, your browser transmits information including your IP address. If the playback of embedded videos is started via the plugin, the provider also uses cookies for the purpose of obtaining information about user behavior, for statistical purposes and to prevent abusive behavior.

(3) Data processing, in particular data transmission to YouTube, is carried out for the purpose of simplifying the use of our media content and increasing the attractiveness of our website. By integrating YouTube videos, we give you the opportunity to interact with the social network YouTube so that we can improve our offering and make it more interesting for you as a user. For data transfer from the EU to the USA, YouTube relies on the adequacy decisions: EU-US Trans-Atlantic Data Privacy Framework: Google is certified according to the Data Privacy Framework (DPF) for “non-HR data”, which ensures an appropriate level of data protection for the transfer of personal data to the USA. The list of certified companies as well as further information about the DPF can be found here: https://www.dataprivacyframework.gov/

(4) The legal basis is your explicit and voluntary consent in accordance with Art. 6 (1)(a) GDPR to the processing of your personal data for display purposes using Google Maps. This consent can be revoked at any time. A revocation does not affect the lawfulness of the processing carried out based on the consent before its revocation.

(5) Further information on the purpose and scope of data collection and processing as well as further information on your rights in this regard and setting options to protect your privacy can be obtained from: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA / Google Ireland Limited Gordon House, Barrow Street Dublin 4 at https://www.google.de/intl/de/policies/privacy

As of: January 31, 2025