Munich/Rohrbach, 11.06.2024 - By connecting Contentserv's Product Information Management System (PIM) for online retailers and manufacturers to the AI-based translation solution DeepL, J. Schmalz GmbH is now significantly saving time and money.
The German Schmalz Group is based in Glatten in the Black Forest. With over 1,800 employees, the market leader in vacuum technology has been working with Contentserv in Product Information Management (PIM) for some time. Schmalz's suction pads and vacuum generators are used worldwide in the logistics, automotive, and electronics industries.
Schmalz faced a challenge when it came to making product information available on the Internet: Customers all over the world expect local websites in different languages. Product data must also be kept up to date on price list portals, quotation tools, product data sheets and printed catalogs, price lists, and sales documents. To maintain and publish the information centrally in an efficient manner, the head office has been relying on Contentserv's PIM solution for some time. Product and content marketing has long met the requirements for internationality and multilingualism with the support of professional translation service providers.
However, the quality of an intelligent translation solution such as DeepL, which is based on AI and neural networks, today is so high that it is an alternative to human translation. DeepL translates into 28 languages, including English, French, Spanish, Japanese and Chinese.
Schmalz GmbH wanted to optimize and speed up its translation processes and make them more cost-efficient. The solution: The Schmalz Translation Service is now connected to DeepL and Contentserv via an interface. The account also contains the specific terminology for all required languages, otherwise a hurdle for the necessarily generalist translation AI.
Once DeepL has completed the translation using AI, it compares it with the stored language glossaries, corrects it if necessary, and returns the text. The result is very convincing: faster and better translations with high-cost efficiency. The automation now eliminates 99 percent of the previous organizational effort. According to the Schmalz Group, the AI-supported translation and the automated process linked to Contentserv's PIM save around 70,000 euros a year.
About Contentserv:
Contentserv is the leading provider of a Product Information Management (PIM) and Product Experience Management (PXM) cloud. The company enables brand manufacturers and retailers to manage their product content intuitively and efficiently by means of AI and to optimize the customer experience across all digital sales channels. Contentserv's cloud solution ensures more traffic to product pages, higher conversion rates and customer satisfaction, improved time-to-value, and optimized ROI. More than 1,500 brands in 89 countries trust Contentserv with their product content. Contentserv GmbH was founded in Germany in 2000 and is headquartered in Rohrbach/Ilm near Munich. With 14 global offices in Europe, the USA, and Asia, 250 employees, and industry-leading partners, the company continues to expand. Contentserv was recognized in The Forrester Wave Q4 2023: Product Information Management as a Strong Performer.
Learn more at www.contentserv.com
About J. Schmalz:
Schmalz is one of the market leaders in vacuum automation and ergonomic handling systems. The internationally positioned company's products are used in logistics applications as well as in the automotive industry, the electronics sector, and furniture production. The broad spectrum in the vacuum automation business segment includes individual components such as suction pads or vacuum generators, complete gripping systems, and clamping solutions for holding workpieces, for example, on CNC machining centers. In the Handling division, Schmalz offers innovative handling solutions for industry and trade with vacuum lifters and crane systems. With the Energy Storage business field, the company is establishing a further mainstay in the area of stationary energy storage systems.
Schmalz is represented in all major markets with its own locations and trading partners in around 70 countries. The family-owned company, headquartered in Glatten in the Black Forest, employs around 1,800 people at 31 locations worldwide.
Press contact:
Petra Kiermeier
Director, Global Marketing Communications
Contentserv GmbH | Reutfeld 1 | 85296 Rohrbach
T +49 8442 9253-800 | F +49 8442 2044 | E pr@contentserv.com
Sandra Berger
Senior Communications Consultant
Bamboo Consulting GmbH | Eppendorfer Weg 235 | 20251 Hamburg | Germany
T +49 40 3346108-14 | E sb@bambooconsulting.de