Joint customer Ravensburger AG welcomes the synergies from the combination of both systems
Munich/Rohrbach, July 25, 2024 — Contentserv, the leading provider of product information management (PIM) solutions for online retailers and manufacturers in the cloud, has entered into a strategic partnership with Munich-based trbo GmbH.
Contentserv offers cloud-based PIM solutions for managing product data. trbo, with its comprehensive on-site personalization platform, enables automated, personalized customer targeting on websites, allowing store operators to create unique user experiences for their customers in real time.
Through this cooperation, Contentserv and trbo are expanding their product portfolios and combining their strengths. Contentserv ensures precise and consistent product data, while trbo leverages data on user behavior to create tailored user experiences. These new, holistic solutions offer customers significant added value.
trbo's personalization solutions transform websites into digital touchpoints, where key moments determine whether a customer stays or leaves. Using trbo’s solution increases visitor engagement, making web interactions more successful.
By integrating Contentserv's PIM system with trbo's real-time personalization technology, e-commerce companies can enhance the consistency and relevance of their product information. This leads to a better user experience, higher customer satisfaction, improved conversion rates, lower bounce rates, and long-term customer loyalty.
This partnership allows both companies to expand their market reach and mutually benefit from existing customer relationships. Contentserv and trbo plan to collaborate on innovative solutions that will advance the e-commerce market. The exchange of know-how and technologies will enable quicker responses to market changes and provide customers with cutting-edge tools for their e-commerce success.
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Patrick Bartl, Head of Data & Platform Management at Ravensburger, says: "As users of both systems, we have been very successful with each. We are now looking forward to the synergy effects that this integration means for us. Combining our product data with customer experience through onsite personalization is a logical step for a successful e-commerce business."
Michael Kugler, CEO of Contentserv, says: "The combination of Contentserv's efficient product data management, trbo’s real-time personalization, and our innovative 'Close the Loop' feedback approach results in a seamless, adaptive digital experience."
Felix Schirl, CEO, trbo - trbo
Felix Schirl, founder and CEO of trbo, adds: "Our partnership combines efficient data management, engaging personalization, and continuous feedback into a powerful tool for the business success of companies."
About Contentserv:
Contentserv is the leading provider of a Product Information Management (PIM) and Product Experience Management (PXM) cloud. The company enables brand manufacturers and retailers to manage their product content intuitively and efficiently by means of AI and to optimize the customer experience across all digital sales channels. Contentserv's cloud solution ensures more traffic to product pages, higher conversion rates and customer satisfaction, improved time-to-value, and optimized ROI. More than 1,500 brands in 89 countries trust Contentserv with their product content. Contentserv GmbH was founded in Germany in 2000 and is headquartered in Rohrbach/Ilm near Munich. With 14 global offices in Europe, the USA, and Asia, 250 employees, and industry-leading partners, the company continues to expand. Contentserv was recognized in The Forrester Wave Q4 2023: Product Information Management as a Strong Performer.
Learn more at www.contentserv.com.
About trbo:
trbo is a leading provider of dynamic onsite personalization, optimization, and testing. The portfolio includes services ranging from personalization and chat solutions to guided selling and inspirational shopping tools. The AI-based technology enables website operators to send the right message to the right customers at the right time. For this purpose, user behavior is analyzed based on over 50 data points and enriched by data interfaces to other tools such as CRM, ESP, and tracking systems. Using the simple self-service platform, trbo users can create tailored website content, play out personalized recommendations and always keep an eye on the success of the measures via A/B and multivariant tests. Leading global brands from all industries, such as L'Oréal, WeightWatchers, Eddie Bauer, Ecco, and Porsche Design, rely on trbo's comprehensive services. trbo was founded in 2013 by CEO Felix Schirl and is headquartered in Munich, Germany, with a US branch in Miami, Florida.
Learn more at www.trbo.com
Press contact:
Petra Kiermeier
Director, Global Marketing Communications
Contentserv GmbH | Reutfeld 1 | 85296 Rohrbach | Germany
T +49 8442 9253-800 | F +49 8442 2044 | E pr@contentserv.com
Sandra Berger
Senior Communications Consultant
Bamboo Consulting GmbH | Eppendorfer Weg 235 | 20251 Hamburg | Germany
T +49 40 3346108-14 | E sb@bambooconsulting.de