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What is Product Content Enrichment?

Product data enrichment enhances data quality, providing a 360-degree view with detailed descriptions, rich media, and more. This enriched content helps you communicate effectively, engage customers, and build trust, leading to increased sales, customer loyalty, and brand advocacy.

Product-Content-Enrichment

Engage customers.
Enrich details.

 

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How is product content enriched?

Basic facts like size and color aren’t enough to sell products across channels and countries. Today’s buyers expect rich, engaging content—detailed descriptions, stories, images, videos, and more. Simple content won’t capture their attention anymore.

From optimized product data to rich product content

Organize with product taxonomies

Leverage robust product taxonomies to understand and manage the relationships among product data, improving customer experience and searchability. These taxonomies streamline the enrichment process by quickly identifying and categorizing products accurately.

Improve discoverability and navigation

Product content refinement enhances discoverability by using natural language to match how customers search and shop. With enriched content, products are categorized in a way that aligns with customer expectations, ensuring intuitive navigation across platforms.

Minimize inaccurate categorizations

Modern enrichment software reduces misclassifications by considering customer behavior and shopping patterns, ensuring that product categories and associations are logical and accurate, leading to a smoother shopping experience.

 
Convert with vibrant content

 

Build powerful product stories for product pages that convert!

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Key benefits of eCommerce Product Data Enrichment service

Stronger customer-brand connections

Consolidate, enrich, and captivate with compelling product stories that resonate with customers, creating memorable shopping experiences and driving higher engagement.

Position what’s profitable

Rich product content drives conversions and strengthens marketing strategies, making it easier to position your most profitable products and attract more customers.

Improve channel-specific content

Leverage insights from syndicated channels to effortlessly optimize your product content and start receiving enriched, optimized content within days instead of months, ensuring timely and relevant product information.

Put your best product content forward

 

Your product content can be discoverable and easy to find.

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Tell a good product story

Showcase your products’ top features and demonstrate to your customers why they can’t live without them.

How it works

 

Data import

Centralize

Consolidate all product data, various resources, and systems.

Classify

Organize products into categories for easy discovery.

Manage

Monitor versions, ensure catalog completeness, and control content publication.

 

Transform

Enrich

Enhance product descriptions with enriched, high-quality data.

Enhance

Integrate visuals like images, videos, and documents with each product.

Localize

Adapt and translate product information to fit each market’s language and preferences.

 

Data distribution

Manage

Oversee catalogs across all sales channels from a centralized PIM system.

Synchronize

Keep all platforms updated in real time to ensure content consistency.

Publish

Distribute product-ready content across multiple sales channels efficiently.

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