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Product Experience Management Software (PXM) by Contentserv

Deliver real-time, engaging, and highly relevant experiences that consistently exceed customer expectations.

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Experience-driven commerce for the connected customer

Tailored Personalization: Create customized experiences tailored to each customer's distinct persona and context.

Create emotional connections

Elicit an emotional experience at every interaction by solving the needs of your customers when you market a set of products that solve for a specific need or solution using contextualized product content.

Increase sales and shopping cart value

Improve the value of upsell and cross-sell opportunities on your product page with real-time product recommendations, bundling and dynamic product content that is relevant to your customers' wants and needs.

Improve product content ROI

Optimize your product content to drive product performance and profitability to help you understand which products are selling well — when, where and together.

Brands powered by Contentserv

We have successful collaborations with some of the world’s best-performing brands. Need evidence? Feel free to check them out.

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Brands powered by Contentserv

We have successful collaborations with some of the world’s best-performing brands. Need evidence? Feel free to check them out.

See customers

What is Product Experience Management (PXM)?

Product Experience Management transforms traditional PIM systems into a personalized product experience engine that delivers product content in context and personalized based on the channel, locale and need of your customers to facilitate an emotional connection.

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Enrich

Model, classify, enrich and localize your product content, associated attributes, digital assets and metadata from your own sources or suppliers.

Contextualize

Customize product detail pages to cater precisely to your customers' needs by leveraging channel insights to optimize product distribution and service delivery strategies, ensuring maximum customer satisfaction.

Target

Guarantee seamless accessibility making it effortless for your customers to discover and connect with your brand across a multitude of channels and touchpoints.

Publish

Create ready-to-publish datasheets, price lists, and catalogs with Smart Documents, in formats like PDF, HTML, or Word. Automate or schedule creation and integrate with top print solutions for advanced setups.

Optimize

Gain a customer-centric perspective and evaluate your brand from your customers' viewpoint. Make data-driven decisions for optimization and enhance your strategies based on valuable customer feedback through Digital Shelf Analytics.

Power your marketing operations

Popular features for enhanced functionality

  • Fast guided import and export of product data, digital assets, files and more
  • Flexible multichannel data modeling for channel-specific experiences
  • Integrated workflows for automated business process management
  • Product relationships for upselling, cross-selling and building bundles
  • Built-in digital asset management to manage all brand and media assets in one place
  • Built-in Adobe InDesign integration for quick creation of promotions and advertisements
  • Automatic product tagging via affinity scoring 
  • Static & dynamic makeups for real-time product recommendations via affinity engine
  • Connectivity to digital ecosystems and commerce channels
  • Reporting & analytics for product performance and return on content
  • Roles and permissions to control access, viewing and editing rights
  • Create branded portals for your brands, subsidiaries, or user groups, each with unique themes, permissions, and targeted product content, ensuring users see only relevant products and data

Contentserv’s all-in-one Product Experience Cloud for managing and personalizing product content

Manage your product content at scale, get your products to market faster and deliver personalized product experiences.

  • Hassle-free account management
  • No hardware or software maintenance
  • Minimal reliance on IT or developers
  • Dedicated customer success team
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Product Experience Cloud - Turn product data into revenue

Elevate the experience: Navigating compliance, regulations, and sustainability for a future-ready PXM

In today’s regulatory landscape, Product Experience Management (PXM) is essential not only for customer engagement but also for meeting evolving compliance standards. New requirements, such as the EU Green Deal's  Digital Product Passport (DPP), the EU Accessibility Act, and the U.S. Food Safety Modernization Act (FSMA) are raising the bar for transparency, accessibility, and traceability.

And that’s only the beginning. More regulations, including the Ecodesign for Sustainable Products Regulation (ESPR),  the Supply Chain Due Diligence Act (e.g., Germany’s Lieferkettengesetz), and the Circular Economy Action Plan (CEAP) demand sustainable and ethically sourced product lifecycles. Extended Producer Responsibility (EPR) programs like  GDPR and the California Consumer Privacy Act (CCPA) and GDPR set stringent standards that may soon extend to product data.

Regulations like REACH and RoHS add requirements around hazardous substances, underscoring the need for transparency on materials, chemicals, and sourcing.

Our PXM solution is built to support compliance with these standards, turning regulatory demands into a strategic advantage. With tools to manage sustainability initiatives like the EU DPP and in-store transparency through 2D barcode your PXM strategy becomes future-ready, meeting customer demand for ethical, sustainable products while positioning compliance as a competitive differentiator.

 

Turning data into trust: The power of product transparency

In this webinar with our customer, Belgian toolmaker Varo – conducted and originally published by our partner ‘Parsionate – Part of Accenture’ – you can learn how a strong database and our comprehensive PIM system support transparency initiatives like the DPP, driving growth and differentiation in the market. Discover how Varo is confidently leveraging 2D barcodes to enhance customer experience and trust.

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