Gartner® Market Guide for Product Information Management Solutions

Product data today is more complex than ever. Traditional PIM solutions are no longer enough to manage the evolving demands of omnichannel commerce. Businesses must move beyond static data management and adopt a Product Experience Management approach (PXM)—one that automates, optimizes, and continuously enhances product content.

The 2025 Gartner® Market Guide for PIM outlines key market trends and essential capabilities that modern PIM solutions must provide, including:

• AI-driven automation is transforming PIM into an intelligent, self-optimizing system.
• Digital shelf analytics (DSA) ensures product content is continuously optimized across all channels.
• Closed-loop feedback is now essential for brands that want to refine their product experiences in real time.

Download your complimentary copy today and see why Contentserv is recognized in the report.

Gartner®, Market Guide for Product Information Management Solutions, Helen Grimster, Jason Daigler, 22 January 2025. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner® does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner’s® research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.