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Roadmap to eCommerce success

Are you on a mission to create an impactful, seamless, and personalized customer experience? Are you looking to efficiently manage product data, rich media, and branded content across complex systems? Do you find it challenging to provide compelling product content at scale? Then maybe it's time to rethink your eCommerce strategy. 

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Deliver rich, personalized, and consistent product data across all channels

Say goodbye to multiple spreadsheets, manual processes, and data silos causing product launch delays, inconsistent information, and missed sales. Download our ebook to discover how to streamline your retail operations and create engaging buying experiences. 

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Overcoming challenges to achieve a successful customer experience

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Remove friction in your customer buying journey

  • Deliver hyper-personalized buying experiences across multiple shopping channels
  • Centralize product data, enriched media, and branded content across multiple channels 
  • Reduce the struggle to use digital content efficiently to engage buyers 
  • Eliminate data silos and streamline internal workflows for a successful omnichannel strategy 
  • Identify customer behaviors to maximize up-selling and cross-selling opportunities 
 

Deliver product experiences tailored to your customers

PIM empowers businesses to effectively deliver product information across multiple channels ensuring timeliness, relevance, and contextual accuracy. 

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Leverage PIM to establish a successful digital commerce strategy

How can PIM give your eCommerce business a competitive edge?

  • Increase the consistency and accuracy of your product data 
  • Centralize your product data for efficient collaboration and management 
  • Streamline product data synchronization and consolidation 
  • Bring products to market faster 
  • Optimize your end-to-end product data processes  
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Optimize your end-to-end product data process with PIM

Achieve faster time-to-market, facilitate effortless data sharing with retailers and distributors, and seamlessly migrate product data to new B2B eCommerce platforms, all with unparalleled efficiency. 

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Empowering your eCommerce business with Contentserv

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How can our Product Experience Cloud help solve challenges in digital commerce?

  • Streamline inventory management 
  • Mitigate product launch delays 
  • Increase customer satisfaction by leveraging channel insights 
  • Adapt to market needs through a secure and scalable SaaS environment 
  • Eliminate data silos through a single source of truth 

 

Which eCommerce businesses need Product Information Management (PIM)?

  • You have large data sets in separate systems, managing tens of thousands of SKUs with variants coming in many different features 
  • You seek to boost your digital transformation strategy, achieve greater business agility, and leverage information to maintain customer intimacy at scale 
  • You want to automate the syndication of product content to partners or distribution networks to ensure they always have up-to-date information 
  • You need to optimize the localization and translation process of product content while complying with the requirements of each platform and marketplace 
  • You want to shorten your time-to-market for new products because it currently takes too long to prepare new product information 
  • You pursue growth targets and consequently want to increase your marketing activities to new channels, marketplaces, and catalogs 
  • You want to reduce costs associated with poor data quality at both strategic and operational levels 

What departments in retail need Product Information Management (PIM)?

Empower all departments with centralized, consistent, and accurate product information to improve collaboration and efficiency. 

Category & product management
These branches use PIM to define and track products and categories of products, capture data in any format, and automate the cleansing process with powerful workflows to increase productivity.
Category & product management
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Campaign & eCommerce management
These departments can drive promotional and personalization strategies forward with PIM via streamlined processes and access to the most up-to-date marketing information.
Campaign & eCommerce management
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Customer services & insights
With a PIM system, these departments can capture customer feedback and gain insights on customer demands to improve customer satisfaction, decrease product returns, and increase sales.
Customer services & insights
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Answers to all your questions

How do I get started with Contentserv?

Book a demo and let our experts walk you through how Contentserv can help you improve data quality, automate manual processes, manage your digital assets and syndicate to multiple channels. If you are ready to boost your business and select Contentserv, after the PIM setup, you can start onboarding your product data right away or have our team guide you in the onboarding process.

 

How will PIM help me improve the customer experience?

Contentserv’s PIM system is designed to connect to sales and marketing channels with a product content syndication feature, allowing you to distribute and sync product data to all your sales and marketing channels and support your omnichannel strategies. This gives your customers access to high-quality and personalized product content at every touchpoint.

What role does a PIM system play in providing actionable insights?

A PIM system provides a centralized repository for your product data, making it easier to manage and keep track of your inventory. Having all your product data in one place lets you see what’s selling well more efficiently, track stock levels and identify opportunities for new products or cross-selling and upselling existing products.

Can PIM ensure product data quality for online stores?

The answer is yes! With a PIM system, data is synchronized in real-time to ensure all information is accurate, up to date and consistent. This improved data quality is a key advantage to retailers and manufacturers that sell on multiple channels as it helps prevent product listings that are inaccurate or missing images and descriptions.

How can PIM handle a growing amount of product data?

Contentserv’s cloud-based PIM solution can meet your specific requirements and scale with your business. Our cloud-native PIM gives you scalability and the necessary capacity needed to import and manage a growing number of SKUs, product names and technical specs as well as product relationships, categories and marketing data

Does PIM system connect with other systems and IT components?

Contentserv offers a vast network and exclusively built PIM integrations - from ecommerce, translations, digital assets, print and more. It imports, integrates and consolidates product data from multiple sources such as ERP, CRM, Data Pools, DAM supplier and vendor sources and other file systems to a single repository.

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How much data can a PIM system store?

The database of a modern and powerful PIM system does not reach its performance limits quickly. The entire system is designed for fast availability and high-performance. However, the uniformity of the database entries is important for fast results.

 

When does a PIM system reach its limits?

A PIM system should be mainly used to manage master data and product information. Adding further functionality would only unnecessarily raise the system’s complexity. Instead, focus on your actual requirements and implement what is really needed at the moment. With a system landscape that connects all your digital tools such as ERP, CMS, marketplaces or eCommerce platforms, you can avoid overloading your PIM with redundant data.

 

Can employees use a PIM if the information is in the ERP system?

Both PIM and ERP are part of the same business network and they share some common data, but their functions are significantly different. In principle, the ERP tool can be a source of PIM data. However, it’s usually enriched with additional information and further data. In the long term, a PIM system can have sovereignty over product data and thus become the leading system. However, the same data should not be kept in parallel in an ERP system and a PIM system.