It's getting crowded, and you need to stand out:
Win the Digital Shelf with PIM & AI!
Forrester expects that 68% of B2C eCommerce in 20231 will come from marketplaces.
And the boundaries between B2B and B2C are getting more and more blurry:
Most B2B businesses are expected to create even better digital experiences than B2C companies
or start D2C channels in various forms.
With an increasing number of channels and touchpoints and more and more companies appearing on the scene, you need to stand out: We believe that our AI-fueled Product Experience Cloud,
paired with the seamlessly integrated capabilities of Shoppingfeed's marketplace and feed management,
will propel you ahead of the competition!
The Digital Shelf
The digital shelf is the virtual space where products are presented online, mimicking a physical store shelf. It encompasses various dynamic digital touchpoints for brand interaction, product discovery, research, and purchases.
It is tight to the 4Ps: Product, Price, Place and Promotion. Brands and retailers permanently monitor and optimize their products' success factors:
- Visibility
- Availability
- Content
- Rank
- Review.
eCommerce, limitless
In a world of perpetual motion, eCommerce is in a constant state of reinvention. With heightened competition, accelerated digitization, consumer volatility, and the proliferation of sales channels, the global ecommerce growth projected by Gartner is expected to rise from $10.4 trillion in 2020 to $25.2 trillion by 2027.
We believe in the limitless potential of eCommerce.
Optimize conversation rates, boost revenue and customer loyalty
With our AI-fueled Product Experience Cloud and the fully integrated power of marketplace and feed management by Shoppingfeed, you gain actionable insights for higher conversion, and faster time-to-market with less manual effort.
It is all about providing a perfect product experience, actioning real-time insights from all channels, permanently optimizing your content and products for more conversions – and ultimately more revenue and customer loyalty!
1 - Report available for Forrester clients here