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Product Information Management (PIM) for Manufacturers

A manufacturer's roadmap to boost supply chain efficacy, ensure compliance and increase productivity with quality product information.

Digitize your manufacturing business to improve operational efficiency, increase resilience, and ultimately drive growth.

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Provide rich, complete and consistent product data across all channels

Forget multiple spreadsheets, manual processes and data silos that lead to product launch delays, errors, inconsistent product information and missed sales.

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Challenges in Manufacturing

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What are the major manufacturing challenges and pain points?

  • Creating resilience against external factors
  • Enabling flexible scalability for changing market requirements
  • Implementing a digital transformation strategy
  • Managing multiple spread sheets, complex data models, and infinite product changes
  • Enabling data connectivity to overcome internal communication issues
  • Entering new sales and marketing channels
  • Leveraging automation technology to increase production capacity
  • Overcoming supply chain disruptions and inventory shortfalls

Personalize and contextualize product experiences for your partners and buyers

PIM helps manufacturers deliver the right information to the right channels, at the right time, and in the right context.

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Product Information Management (PIM) benefits in Manufacturing

How does PIM give manufacturers a competitive edge?

  • Increased product data quality
  • Product data centralization
  • Streamlined product data management
  • Efficient collaboration
  • Fast product data synchronization and consolidation
  • Compliance with regulatory requirements
  • Comprehensive omnichannel enablement
  • Personalized content for B2B, D2C, or B2C audiences
  • Reduced churn rates
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Optimize your end-to-end product data processes with PIM

Get new products to market faster, provide data to retailers and distributors, and migrate product data to new B2B ecommerce platforms.

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Contentserv Benefits

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How can Contentserv’s Product Experience Cloud help in solving challenges in manufacturing?

  • Streamline inventory management
  • Boost digital enablement
  • Launch products to market faster
  • Eliminate data silos through a single source of product truth
  • Overcome complex data challenges
  • Create product-oriented workflows
  • Increase customer satisfaction by leveraging channel insights
  • Adapt to market needs faster through a secure, scalable SaaS environment

One system for complete data management and data reusability

Create a single source of truth for your data and streamline the creation and management of product information with our PIM system for manufacturers

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Which manufacturers need a Product Information Management (PIM)?

  • You have large data sets in separate systems, manage tens of thousands of SKUs and your products come with many different features
  • You seek to boost your digital transformation strategy, achieve greater business agility, and leverage information to maintain customer intimacy at scale
  • You want to automate the syndication of product content to retail partners or distribution networks to ensure they always have up-to-date information
  • You need to optimize the localization and translation process of product content while complying with the requirements of each platform and marketplace
  • You want to shorten your time-to-market for new products because it currently takes too long to prepare new product information
  • You pursue growth targets and consequently want to increase your marketing activities to new channels, marketplaces and catalogs
  • You want to reduce costs associated with poor data quality at both strategic and operational levels

What departments in manufacturing use a Product Information Management (PIM)?

Empower all departments with centralized, consistent and accurate product information to improve collaboration and efficiency.

Innovation and Development
Departments of Innovation and Development can use PIM to correctly record and formalize product information and save technical documentation and CAD/CAM drawings.
Innovation and Development
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Marketing and Sales
These departments can drive sales with PIM via streamlined processes and access to the most up-to-date marketing information and search engine optimized product descriptions.
Marketing and Sales
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Customer Service
With a PIM system, this department can capture customer feedback and gain insights on what customers want to improve product content or the product itself.
Customer Service
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Answers to all your questions

How do I get started with Contentserv?

Book a demo and let our experts walk you through how Contentserv can help you improve data quality, automate manual processes, manage your digital assets and syndicate to multiple channels. If you are ready to boost your business and select Contentserv, after the PIM setup, you can start onboarding your product data right away or have our team guide you in the onboarding process.

 

How will PIM help me improve the customer experience?

Contentserv’s PIM system is designed to connect to sales and marketing channels with a product content syndication feature, allowing you to distribute and sync product data to all your sales and marketing channels and support your omnichannel strategies. This gives your customers access to high-quality and personalized product content at every touchpoint.

What role does a PIM system play in providing actionable insights?

A PIM system provides a centralized repository for your product data, making it easier to manage and keep track of your inventory. Having all your product data in one place lets you see what’s selling well more efficiently, track stock levels and identify opportunities for new products or cross-selling and upselling existing products.

Can PIM ensure product data quality for online stores?

The answer is yes! With a PIM system, data is synchronized in real-time to ensure all information is accurate, up to date and consistent. This improved data quality is a key advantage to retailers and manufacturers that sell on multiple channels as it helps prevent product listings that are inaccurate or missing images and descriptions.

How can PIM handle a growing amount of product data?

Contentserv’s cloud-based PIM solution can meet your specific requirements and scale with your business. Our cloud-native PIM gives you scalability and the necessary capacity needed to import and manage a growing number of SKUs, product names and technical specs as well as product relationships, categories and marketing data

Does PIM system connect with other systems and IT components?

Contentserv offers a vast network and exclusively built PIM integrations - from ecommerce, translations, digital assets, print and more. It imports, integrates and consolidates product data from multiple sources such as ERP, CRM, Data Pools, DAM supplier and vendor sources and other file systems to a single repository.

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How much data can a PIM system store?

The database of a modern and powerful PIM system does not reach its performance limits quickly. The entire system is designed for fast availability and high-performance. However, the uniformity of the database entries is important for fast results.

 

When does a PIM system reach its limits?

A PIM system should be mainly used to manage master data and product information. Adding further functionality would only unnecessarily raise the system’s complexity. Instead, focus on your actual requirements and implement what is really needed at the moment. With a system landscape that connects all your digital tools such as ERP, CMS, marketplaces or eCommerce platforms, you can avoid overloading your PIM with redundant data.

 

Can employees use a PIM if the information is in the ERP system?

Both PIM and ERP are part of the same business network and they share some common data, but their functions are significantly different. In principle, the ERP tool can be a source of PIM data. However, it’s usually enriched with additional information and further data. In the long term, a PIM system can have sovereignty over product data and thus become the leading system. However, the same data should not be kept in parallel in an ERP system and a PIM system.