Product Information Management (PIM) for Manufacturers

A manufacturer's roadmap to boost supply chain efficacy, ensure compliance and increase productivity with quality product information.

Digitize your manufacturing business to improve operational efficiency, increase resilience, and ultimately drive growth.

Challenges in Manufacturing

What are the major manufacturing challenges and pain points?

Creating resilience against external factors
Enabling flexible scalability for changing market requirements
Implementing a digital transformation strategy
Managing multiple spread sheets, complex data models, and infinite product changes
Enabling data connectivity to overcome internal communication issues
Entering new sales and marketing channels
Leveraging automation technology to increase production capacity
Overcoming supply chain disruptions and inventory shortfalls

Product Information Management (PIM) benefits in Manufacturing

How does PIM give manufacturers a competitive edge?

Increased product data quality
Product data centralization
Streamlined product data management
Efficient collaboration
Fast product data synchronization and consolidation
Compliance with regulatory requirements
Comprehensive omnichannel enablement
Personalized content for B2B, D2C, or B2C audiences
Reduced churn rates

Contentserv Benefits

How can Contentserv’s Product Experience Cloud help in solving challenges in manufacturing?

Streamline inventory management
Boost digital enablement
Launch products to market faster
Eliminate data silos through a single source of product truth
Overcome complex data challenges
Create product-oriented workflows
Increase customer satisfaction by leveraging channel insights
Adapt to market needs faster through a secure, scalable SaaS environment

Which manufacturers need a Product Information Management (PIM)?

You have large data sets in separate systems, manage tens of thousands of SKUs and your products come with many different features
You seek to boost your digital transformation strategy, achieve greater business agility, and leverage information to maintain customer intimacy at scale
You want to automate the syndication of product content to retail partners or distribution networks to ensure they always have up-to-date information
You need to optimize the localization and translation process of product content while complying with the requirements of each platform and marketplace

You want to shorten your time-to-market for new products because it currently takes too long to prepare new product information
You pursue growth targets and consequently want to increase your marketing activities to new channels, marketplaces and catalogs
You want to reduce costs associated with poor data quality at both strategic and operational levels

What departments in manufacturing use a Product Information Management (PIM)?

Empower all departments with centralized, consistent and accurate product information to improve collaboration and efficiency.

Innovation and Development

Departments of Innovation and Development can use PIM to correctly record and formalize product information and save technical documentation and CAD/CAM drawings.

Marketing and Sales

These departments can drive sales with PIM via streamlined processes and access to the most up-to-date marketing information and search engine optimized product descriptions.

Customer Service

With a PIM system, this department can capture customer feedback and gain insights on what customers want to improve product content or the product itself.

Answers to all your questions

How do I get started with Contentserv?

Book a demo and let our experts walk you through how Contentserv can help you improve data quality, automate manual processes, manage your digital assets and syndicate to multiple channels. If you are ready to boost your business and select Contentserv, after the PIM setup, you can start onboarding your product data right away or have our team guide you in the onboarding process.

How will PIM help me improve the customer experience?

Contentserv’s PIM system is designed to connect to sales and marketing channels with a product content syndication feature, allowing you to distribute and sync product data to all your sales and marketing channels and support your omnichannel strategies. This gives your customers access to high-quality and personalized product content at every touchpoint.

What role does a PIM system play in providing actionable insights?

A PIM system provides a centralized repository for your product data, making it easier to manage and keep track of your inventory. Having all your product data in one place lets you see what’s selling well more efficiently, track stock levels and identify opportunities for new products or cross-selling and upselling existing products.

Can PIM ensure product data quality for online stores?

The answer is yes! With a PIM system, data is synchronized in real-time to ensure all information is accurate, up to date and consistent. This improved data quality is a key advantage to retailers and manufacturers that sell on multiple channels as it helps prevent product listings that are inaccurate or missing images and descriptions.

How can PIM handle a growing amount of product data?

Contentserv’s cloud-based PIM solution can meet your specific requirements and scale with your business. Our cloud-native PIM gives you scalability and the necessary capacity needed to import and manage a growing number of SKUs, product names and technical specs as well as product relationships, categories and marketing data

Does PIM system connect with other systems and IT components?

Contentserv offers a vast network and exclusively built PIM integrations - from ecommerce, translations, digital assets, print and more. It imports, integrates and consolidates product data from multiple sources such as ERP, CRM, Data Pools, DAM supplier and vendor sources and other file systems to a single repository.

How much data can a PIM system store?

The database of a modern and powerful PIM system does not reach its performance limits quickly. The entire system is designed for fast availability and high-performance. However, the uniformity of the database entries is important for fast results.

When does a PIM system reach its limits?

A PIM system should be mainly used to manage master data and product information. Adding further functionality would only unnecessarily raise the system’s complexity. Instead, focus on your actual requirements and implement what is really needed at the moment. With a system landscape that connects all your digital tools such as ERP, CMS, marketplaces or eCommerce platforms, you can avoid overloading your PIM with redundant data.

Can employees use a PIM if the information is in the ERP system?

Both PIM and ERP are part of the same business network and they share some common data, but their functions are significantly different. In principle, the ERP tool can be a source of PIM data. However, it’s usually enriched with additional information and further data. In the long term, a PIM system can have sovereignty over product data and thus become the leading system. However, the same data should not be kept in parallel in an ERP system and a PIM system.